You may have heard of the term ‘viral content’, which refers to content that is widely shared online and across social media platforms. This type of content can quickly become popular, reaching a large audience in a short amount of time.
However, creating viral content can be difficult. Although the idea behind viral content is just to express yourself and have your content spread as much as possible. The process of actually creating viral content is rather more complex. If you’re looking for ways to boost your social media platforms and want to know what you should be posting, this blog post will help guide you.
Vary Your Content
When crafting content for social media platforms, it is important to keep in mind that not all content will result in ‘viral’ hits. Some content, such as a plain picture of your dog, for example, will never go ‘viral’. Therefore, when posting, make sure you’re posting a variety of content. If you only post the same content over and over again, it will quickly become boring for your followers.
Since everyone on social media sites has different time constraints, make sure you’re posting at the right time to reach as many people as possible. Scheduling your posts ahead of time is also a great way to make sure you’re on-topic and not wasting anyone’s time by posting when you should be sleeping or eating.
Post As Much As You Can
When you have a large audience, it can be tempting to post more often than you should. However, frequent posting will likely upset your followers, as your content will appear less personal and more like a ‘news feed’. Therefore:
- Try your best to post at the right time, as advised in the previous point.
- Make sure that you are posting often, but not at the expense of content that is too boring or impersonal.
An easy way to ensure that you are posting content at the right time is to use a scheduling tool like HootSuite, which can help you manually schedule posts based on various criteria, including time of day and location. As a result, you will be able to ensure that you are posting at the right time, while also spreading your content to as many people as possible.
Focus On Engagement
Engagement is one way of ensuring that your content will spread. When someone likes or shares your content, this not only promotes more people seeing your content. It is also shows that they are engaged with what you’re posting. People who engage with your content are more likely to like your content in the future, so try to engage as much as possible.
To engage with your content, either ‘like’ or comment on it, or even better, do both. If you ‘like’ a post, this is known as ‘reposting’, and means that you’re basically just giving the person a ‘like’ on their post. If you comment on a post, this is known as ‘replying’, and means that you’re engaging with the person posting the content and adding more value to the conversation.
When we’re bombarded with content on a daily basis, it’s easy for our eyes to gloss over and for our heads to become drained of ideas. To ensure that your content stands out, be sure to post something different and unique to the topic at hand.
If you want to take a humorous approach to a topic, try posting something about it, and share the link. If you want to go in a more serious direction, consider posting a slideshow or a video explaining the topic in more detail. Whatever you choose, make sure to stand out among your competitors.
There are many different approaches to creating viral content, and however you choose to go about it, just be sure to have fun with it!